1/13/2005

When Good Ads Go Bad

Targeting is the future of online advertising -- or so I suggested yesterday when I cited a comment from Google CEO Eric Schmidt, and earlier mentioned a Yahoo ad campaign designed to target the advertising decision-makers who would might buy targeted ads (would that be meta-targeting?). But what happens when targeted ads are misdirected? Online commentator Evan Coyne Maloney recently said ads attacking President Bush and Vice President Cheney annoyed readers of his conservative site, and caused him to withdraw from Google’s AdSense program. AdSense lets bloggers and small web-sites get ads delivered to their pages. Publishers share in the revenues when people click on these ads. Maloney, a self-described “sometime political operative who also rode the dot-com wave from boom to bust” said too many pitches were misdirected and became were too insulting to his audience. His complaint to Google elicited this reply: “We understand your concern with the types of ads that are being displayed on your site. Please note that at this time AdSense only targets ads based on overall site content, not keywords or categories.” It would seem that the artificial intelligence crawler can determine that content is “political” but, not surprisingly, has trouble distinguishing left from right. On the flip side of Maloney’s complaint, advertisers must worry that misdirected ads would waste money or, worse, tarnish their brands by appearing alongside inappropriate content. One survey by AdRelevance, a service (division?) of Nielsen/NetRatings, studied 300 million web ads, worth about $10 million, directed at women and selling women’s products. “Regardless of this targeted approach, more men on average saw these ads than women,” the report said, adding, "Targeting ads is anything but an exact science.” The mission of AdRelevance seems to be helping big advertisers learn the art of placement. When into Maloney’s complaint, I tripped across a web site that helps small web publishers make use of AdSense. My sense is that everyone perceives that web ads are a fast-growing category, with huge potential, and many are rushing to embrace them. But the channel so novel that it still takes a pilot to help newcomers navigate past the sandbars. Interesting. Tom Abate

36 Comments:

Anonymous Anonymous said...

I have been to your site and I too am working very hard at how to make money with google adsense to increase my revenue. I am also looking into many NEW ways to utilize the design to further direct people to follow my ads.
how to make money with google adsense

5:49 PM  
Blogger workfromhome101111 said...

Hello there, I was recently doing a search through blogs for the keyphrase how to make money with google adsense. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine.

1:07 PM  
Blogger workfromhome1011 said...

Hello there, I was recently doing a search through blogs for the keyphrase how to make money with google adsense. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine.

6:24 PM  
Blogger workfromhome1011 said...

Hello there, I was recently doing a search through blogs for the keyphrase make money add your link. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine.

11:21 AM  
Blogger workfromhome1011 said...

Hello there, I was recently doing a search through blogs for the keyphrase make money at home free. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine.

7:42 AM  
Blogger workfromhome101111 said...

Hello there, I was recently doing a search through blogs for the keyphrase make money with adsense. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine.

1:00 AM  
Blogger workfromhome101111 said...

Hello there, I was recently doing a search through blogs for the keyphrase make money with adsense. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine.

9:49 PM  
Blogger workfromhome1011 said...

Hello there, I was recently doing a search through blogs for the keyphrase make money at home free. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine.

1:49 PM  
Blogger Steven Westphal said...

Cool website, this is a great site for info on make money survey

11:22 PM  
Blogger Mizambar 6294 said...

Hey, you have a great blog here! I'm definitely going to bookmark you! The information and Internet marketing product evaluations that you provide are great for beginner webmasters.

I have a make money on the web site/blog. It pretty much covers make money on the web related stuff.

Come and check it out if you get time :-)

8:10 AM  
Blogger workfromhome101111 said...

Hello there, I was recently doing a search through blogs for the keyphrase central.net ebook ebook ebookstore make money palm. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine.

6:15 AM  
Blogger workfromhome101111 said...

Hello there, I was recently doing a search through blogs for the keyphrase make money at home free. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine.

6:32 AM  
Blogger workfromhome1011 said...

Hello there, I was recently doing a search through blogs for the keyphrase how to make money with google adsense. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine.

12:19 AM  
Blogger workfromhome1011 said...

Hello there, I was recently doing a search through blogs for the keyphrase central.net ebook ebook ebookstore make money palm. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine.

6:26 PM  
Blogger workfromhome101111 said...

Hello there, I was recently doing a search through blogs for the keyphrase central.net ebook ebook ebookstore make money palm. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine. central.net ebook ebook ebookstore make money palm is related to my future blog building.

8:01 AM  
Blogger workfromhome1011 said...

Hello there, I was recently doing a search through blogs for the keyphrase central.net ebook ebook ebookstore make money palm. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine. central.net ebook ebook ebookstore make money palm is related to my future blog building.

11:00 PM  
Blogger workfromhome101111 said...

Hello there, I was recently doing a search through blogs for the keyphrase central.net ebook ebook ebookstore make money palm. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine. central.net ebook ebook ebookstore make money palm is related to my future blog building.

1:49 AM  
Blogger workfromhome1011 said...

Hello there, I was recently doing a search through blogs for the keyphrase central.net ebook ebook ebookstore make money palm. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine. central.net ebook ebook ebookstore make money palm is related to my future blog building.

10:36 PM  
Blogger Silver Fox said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I will pay $10 - $50 hour to work at home using your computer. No boss, set your own hours, easy work, start making money today!

Come and check it out if you get time :-)

9:12 PM  
Blogger workfromhome1011 said...

Hello there, I was recently doing a search through blogs for the keyphrase make money with adsense. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine. make money with adsense is related to my future blog building.

11:18 PM  
Blogger Gordon said...

Hello, just visited your blog, it's informative. I also have a website related togoogle adsense software. So make sure you visit and hope it's useful.

5:05 PM  
Blogger workfromhome101111 said...

Hello there, I was recently doing a search through blogs for the keyphrase make money at home free. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine. make money at home free is related to my future blog building.

5:51 AM  
Blogger workfromhome1011 said...

Hello there, I was recently doing a search through blogs for the keyphrase how to make money with google adsense. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine. how to make money with google adsense is related to my future blog building.

6:51 AM  
Blogger workfromhome1011 said...

Hello there, I was recently doing a search through blogs for the keyphrase how to make money with google adsense. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine. how to make money with google adsense is related to my future blog building.

11:49 AM  
Blogger workfromhome101111 said...

Hello there, I was recently doing a search through blogs for the keyphrase make money add your link. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine. make money add your link is related to my future blog building.

4:45 PM  
Blogger workfromhome1011 said...

Hello there, I was recently doing a search through blogs for the keyphrase make money add your link. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine. make money add your link is related to my future blog building.

11:01 AM  
Blogger Antonio Hicks said...

Friendship... is not something you learn in school. But if you haven't learned the meaning of friendship, you really haven't learned anything.
Muhammad Ali- Payday Loans

3:31 PM  
Blogger rs6471 said...

I don't want to achieve immortality through my work. I want to achieve it through not dying.
Woody Allen-4-Poster.Com,

4:45 PM  
Blogger workfromhome1011 said...

Hello there, I was recently doing a search through blogs for the keyphrase how to make money with google adsense. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine. how to make money with google adsense is related to my future blog building.

10:12 PM  
Blogger workfromhome1011 said...

Hello there, I was recently doing a search through blogs for the keyphrase central.net ebook ebook ebookstore make money palm. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine. central.net ebook ebook ebookstore make money palm is related to my future blog building.

3:33 PM  
Blogger workfromhome1011 said...

Hello there, I was recently doing a search through blogs for the keyphrase make money with adsense. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine. make money with adsense is related to my future blog building.

6:27 AM  
Blogger workfromhome1011 said...

Hello there, I was recently doing a search through blogs for the keyphrase how to make money with google adsense. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine. how to make money with google adsense is related to my future blog building.

5:53 AM  
Blogger workfromhome101111 said...

Hello there, I was recently doing a search through blogs for the keyphrase make money at home free. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine. make money at home free is related to my future blog building.

4:53 PM  
Blogger workfromhome1011 said...

Hello there, I was recently doing a search through blogs for the keyphrase make money with adsense. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine. make money with adsense is related to my future blog building.

4:12 AM  
Blogger workfromhome1011 said...

Hello there, I was recently doing a search through blogs for the keyphrase make money add your link. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine. make money add your link is related to my future blog building.

3:21 AM  
Blogger workfromhome1011 said...

Hello there, I was recently doing a search through blogs for the keyphrase how to make money with google adsense. I happened to come across yours even though it wasn't particularly related to what I searched for. I figured I wouldn't mind contributing to your blog by commenting it. I've been quite busy to work on my blog lately but I am interested in topics being generally related to what I search for. I know you may not think this is an appropriate post to your blog, however I would just like to compliment you on your blog and I wish you well in future endeavors with it,

Sincerely,

Mark

p.s. I like to take a look at other blogs to get some ideas as to how I am going to form mine. how to make money with google adsense is related to my future blog building.

9:53 PM  

Post a Comment

<< Home