7/18/2005

Juxtaposition

I have no advertising in this blog but I am trying to learn more about it. Today I’ll focus on a few bits about contextual advertising – placing ads alongside relevant words (dog food ads near dog story.) An article in Online Journalism Review notes that contextual ads sometimes create embarrassing matches, like the massage service whose ad ran alongside a news article about police raids on alleged sex parlors. That isn’t a problem unique to new media. Mismatches occur in newspapers. I’ve heard chuckles in the newsroom when it’s discovered, often after the fact, that an embarrassing story has run alongside an ad. Ad pages are laid out prior to news pages and I don’t know whether news layout people look at the juxtapositions. The two big contextual programs are Google’s AdSense and Yahoo’s ContentMatch. OJR notes that, unlike Google which relies upon word-matching technology, Yahoo has “a staff of more than 100 editorial people” to minimize placement gaffes. Jennifer Slegg, author of the JenSense blog, told OJR about another Google shortcoming. It indexs web pages monthly. Slegg told OJR that “writing a single entry about popcorn right before the (Goggle) bot visits can result in popcorn ads for about a month” even if that’s the only time in the month the word was mentioned. Contextual ad programs, says OJR, work best on focused commercial content. A travel site will do better than a general news site. Again, no surprises. It’s the same way in old media. Newspaper lifestyle sections are chock a bloc with ads. Don’t let these minor problems obscure the fact that contextual ad-matching programs are a great for beginning publishers who don’t have a sales force. For instance, Jason Calacanis old OJR he used contextual ads to “jumpstart” Weblogs, Inc. But, he added that he “derives the majority of his income from display ads sold directly to advertisers.” Heed the lesson. Start with the auto-placement programs. But use the money to hire a salesperson. The publisher who doesn’t sell his or her own content is missing the majority of the ad revenues that could be had. On a separate note, I think these auto programs turn off many advertisers. They’re too complex. For instance, Search Engine News recently reported a “simplification” of Google’s AdWords programs (by which advertisers bid for words). I read the piece but am not sure how the old program worked or how the new program differs. That may be why there is a cottage industry in helping advertisers choose words to buy. While I’m on the subject I found a survey article in Media Post that named several contextual ad vendors. I don’t think the list is complete but it’s a start. Tom Abate MiniMediaGuy ‘Cause if you ain’t Mass Media, you’re Mini Media

20 Comments:

Anonymous Anonymous said...

I have been to your site and I too am working very hard at adsense click exchange to increase my revenue. I am also looking into many NEW ways to utilize the design to further direct people to follow my ads.
adsense click exchange

4:40 PM  
Blogger blaze said...

Great info about adsense revealed secret I have a lage interest also and have a site about adsense revealed secret please feel free to check it out.

11:34 PM  
Blogger doer said...

Just found your blog, it's great! I also have a web site related to Google Adwords ebooks and software.Thanks!

3:27 PM  
Blogger doer said...

Hello, just visited your blog, it's informative. I also have a website related togoogle adsense software. So make sure you visit and hope it's useful.

12:16 AM  
Blogger Dan said...

Good blog but without advertising strategy you have little chance of selling anything.

3:50 AM  
Blogger Goodman441 said...

I am shocked at how many blogs there are on adwords analyzer. My site is very simular to adwords analyzer, please visit my site when you can at: www.ickaboo.com

7:53 PM  
Blogger Brian said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a cash franchise payplan safelist site/blog. It pretty much covers cash franchise payplan safelist related stuff.

Come and check it out if you get time :-)

7:34 AM  
Blogger Brian said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a direct list mailing marketing site/blog. It pretty much covers direct list mailing marketing related stuff.

Come and check it out if you get time :-)

2:42 AM  
Blogger doer said...

Hello, just visited your blog, it's informative. I also have a website related togoogle adsense software. So make sure you visit and hope it's useful.

12:53 PM  
Blogger Dan said...

Your site is very clean and easy to get around in – very nice. I have a canada web site trafficsite. It covers canada web site traffic related things.

12:48 AM  
Blogger rs6471 said...

I don't want to achieve immortality through my work. I want to achieve it through not dying.
Woody Allen-4-Poster.Com,

5:43 PM  
Blogger Antonio Hicks said...

Friendship... is not something you learn in school. But if you haven't learned the meaning of friendship, you really haven't learned anything.
Muhammad Ali- Payday Loans

6:45 PM  
Blogger Quickregister Link Exchange said...

MiniMediaGuy,

I saw your post
regarding ranking .

You are welcome to place a link to
your blog or website on our high
traffic website for free. See:

http://www.quickregister.net/infowizards


We have a specific category for ranking .
Your listing will be indexed in the search
engines under ranking . It will
also be a permanent link.

Thank you,

John,

http://www.quickregister.net
Free Search Engine Submission Service.

10:39 PM  
Blogger overnight cash advance295 said...

Astonshing blog. I relished in the site and you
know I will be going to it again! Surfing the internet
hepls me to find blogs that arfe just as good.
I can't explain, but you need to check my cash advance sacramento blog!

1:56 PM  
Blogger Joe Berenguer said...

Hi Friend! You have a great blog over here!
Please accept my compliments and wishes for your happiness and success!
If you have a moment, please take a look at my site:
stock market
It covers stock market related subjects.
Have a great day!

1:23 PM  
Blogger Kim said...

We were looking for an interesting source like yours.

We have a submit free article source site full of submit free article info.

10:27 PM  
Blogger incbizz said...

Click On The Link Below To Get Free Info On Safelist Marketing Techniques. Its Free Info What Do You Have To Lose!
safelist safelist http://www.mysafelistnews.com

5:23 AM  
Blogger incbizz said...

Click On The Link Below To Get Free Info On Safelist Marketing Techniques. Its Free Info What Do You Have To Lose!
safelist advertising safelist advertising http://www.mysafelistnews.com

6:08 PM  
Blogger Jan the Man said...

Google Adwords Quality Score for Landing Pages - Seems like everyone thinks the Sky is falling. Not quite, but this new algorithm for Quality Score is serious if you advertise with Adwords or have Adsense pages. I collated all my research, my tests, and my conversations with insider contacts and posted it at keywords analyzer forum. Best regards to everyone... Jan Manzer. have a look - http://forum.keywordsanalyzer.com/default.aspx?g=posts&t=203

6:53 PM  
Blogger adwords said...

Reverse marketing safelists is one of the best methods I have found to getting a response.

Rob
safelist submitters

2:49 AM  

Post a Comment

<< Home